The Super Mario and Tag Heuer collaboration is a $2,150 Wear OS watch

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A few days ago Tag Heuer posted a teaser for a Super Mario themed watch. You would have assumed a Swiss-made mechanical timepiece was in the works, but now the news is out: It’s actually a limited edition version of Tag’s Connected Wear OS smartwatch.

Tag Heuer apparently hasn’t released any details yet – it is website still counting down to a July 15 announcement β€” but Engadget, TechCrunch, and WorldTempus have all posted stories with the main features of the device. The hardware itself appears to be identical, save for some slight cosmetic tweaks to the 45mm case, including an M-for-Mario logo on the crown, and comes with two straps: one with perforated red rubber and one with red. rubber and black leather.

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The watch is said to use a “gamification reward system” with Mario greetings and Mushroom Kingdom-themed animations that play as you complete various step goals throughout the day. There are four new Mario watch faces, including a ‘Timekeeping’ watch face with ‘retro elements from the 1985 version of Super Mario Bros. with Mario, all in pixels’. (Unlike the physical steel that other smartwatch faces are cast from, presumably.)

Tag Heuer says it’s “considering making” [these Mario features] later available on other editions of TAG Heuer Connected.” That might be good news for anyone who most recent version, which started at $1,800 and could cost as much as $2,350.

The new Mario watch falls towards the top of the Connected range and comes in at $2,150. It’s also a lot fancier – Tag Heuer makes just 2,000 models, which will be available July 15 through some of its own boutiques and its website in select regions.

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