Tag Heuer unveils $2,150 limited-edition Super Mario watch

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Tag Heuer x Super Mario

Updating: Tag Heuer has now unveiled its Tag Heuer Connected x Super Mario watch, a limited-edition piece that costs a whopping $2,150.

The new release is actually a special edition of the Tag Heuer Connected, a digital watch that uses Android Wear OS technology (thanks, VGC). on the Tag Heuer website, visitors are given a tour of the watch’s features, including special animations that change as you reach certain activity milestones, various watch faces, and access to all of Google Suite’s widgets such as calendar, emails, and more.

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On Instagram, Tag Heuer explains how to get your hands on one:

Unveiling our latest collaboration that will undoubtedly take both the watch and gaming worlds to new areas! Nintendo’s iconic character, Mario, takes over the TAG Heuer Connected with a new limited edition timepiece in a bold, creative style.

Available for purchase on July 15, at the right time for you: Japan 10am – local time, Europe 10am – Geneva time, US 10am – Washington time. And 2 hours earlier for the priority subscribers.

The Tag Heuer Connected x Super Mario watch is limited to 2000 units and can be purchased exclusively at select ‘super boutique’ locations and the Tag Heuer website starting July 15.


Original article (Fri 9 Jul 2021 11:00 BST): Luxury watchmaker and fashion accessory brand Tag Heuer has entered into a new and surprising partnership with none other than super mario.

Very little has been revealed about the partnership so far, but what we do know is that an exclusive limited edition product will be available for early access next week. You can Register on the Tag Heuer website to access this early listing if you wish; the page features a countdown to the big reveal, alongside an image of the Mario case shown above.

The collab was also teased on social media [Update – original tweet deleted, new tweet embedded]:

Are you intrigued? Assuming it’s going to be a luxury Mario watch, are you going to keep an eye on that early access list? Let us know your thoughts in the comments.

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