Tag Heuer has created a Super Mario themed smartwatch, because why not?

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Your favorite video game plumber will be available soon on a Wear OS Watch. Tag Heuer today announced that it is partnering with Nintendo to create a super mario edition of its Connected smartwatch, featuring “the fearless, iconic hero” in various watch faces and animations. It will be available on July 15 for $2,150, which is in line with how much the Connected series has cost in the past. One of the highlights here, however, is that the company uses Mario’s appearance to encourage wearers to get active and reward them when they move.

According to Tag Heuer, Mario’s “happy and active personality will encourage wearers of this smartwatch to enjoy exercise as well.” But it’s not just about being inspired by simply seeing his face on your wrist. The watch face becomes “livelier and more alive as the wearer is active”. There is also a “gamification reward system” in the game. Mario will greet you with a salute every morning, and as you walk around you’ll get different animations as you reach 25, 50, 75, and 100 percent of your step goal. These animations feature familiar items from the Mario universe, such as the Super Mushroom, Pipe, Super Star, and Goal Pole. The company says this idea was inspired by the concept of easter eggs, so I assume you should treat these animations as such.

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Even when you’re not active, the Tag Heuer Connected Super Mario edition interface will remind you of the character. You can choose from a selection of four new watch faces, and they don’t just offer red and blue themes. For example, the clock face of the Timekeeping Mode uses “retro elements from the 1985 version of Super Mario Bros. featuring Mario, all in pixels.” One of the designs features Mario’s cap, while another puts elements of the game in a rotating animation.

Five of the Tag Heuer Connected Limited Edition Super Mario watches with black and red straps.  Each of them shows a different Mario statue at different times of the day.

Tag Heuer

In addition to the graphics on the screen, the watch itself also has Super Mario accents. Push buttons, crown logo and scale are now available in Super Mario red, with symbols etched into the bezel that reflect the in-game objects you’ll see as you complete your step goals. A letter M is engraved on the buckles of the strap and crown, while the words “TAG Heuer x Super Mario Limited Edition” are also engraved on the back of the watch. The company also offers two interchangeable straps for the new watch: a black leather strap on red rubber and a “sporty alternative in matching red perforated rubber”, as well as a travel case in – what else – Super Mario red.

Those hardware touches are pretty important because while the Mario faces and skins will be available first on this limited edition Connected watch, Tag Heuer said it’s “also considering making it available for later releases.” other editions of TAG Heuer Connected.”

Gallery: Tag Heuer Connected Limited Edition Super Mario Press Photos | 24 photos


Since this is a Wear OS device (Tag Heuer did not respond to Engadget’s question whether it is the existing OS or if it will be updated to the version co-developed by Samsung and Google), the rest of the features will of the watch feel familiar. You can access Google Assistant, get your calendar and weather updates, along with Fit progress tracking on the watch. It also offers its own sports, golf and Welfare apps for better fitness tools.

The Super Mario version of Connected has a 45mm face and weighs 86 grams (0.18 pounds) with a rubber strap. It’s water resistant to 5 ATM, and Tag Heuer promises that the 430 mAh battery will last all day.

Tag Heuer makes just 2,000 of these watches, which will be available in select boutiques and on her website in some regions, starting July 15, 2021. At $2,150, the special edition costs more than its more non-Mario counterparts, which start at $1,800, but if you’re such a hardcore fan, you might be convinced to transfer the money.

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