Space Jam: A New Legacy Launch Includes an NFT Connection of 91,000 Items1,000

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On the same day we learned that Fortnite adds a LeBron James skin to his metaverse, the PR machine for Space Jam: A New Legacy released another batch of digital collectibles. However, instead of directing viewers to a glorious aging Website from the 90s, they had to use NFTs.

Launch July 16 on HBO Max, Space Jam: A New Legacy follows Michael Jordan’s 1996 film by taking LeBron James into a digital world filled with cartoons and other Warner Bros. properties, so the marketing passage makes more sense than it seems. The difference here is that instead of putting toys in fast-food kid meals or throwing out limited-edition physical cards, there’s hope that interest in the family-friendly movie will spur the collection of non-replaceable tokens.

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The Space Jam tie-in serves as a launch event for Niftys.com, a marketplace for the tokens that bills itself as “the ultimate destination for creators, collectors and curators.” Topps, Mark Cuban, NBA top shot creator Dapper Labs and Samsung Next are among the backers, and they’re all hoping to own a part of the next big collecting trend.

The website had some glitches when it was first launched but is back up and running, promise everyone who registers a free NFT (you can get another one for sharing a post on a social network about the event). Your unique digital item is one of 91,000 that have been slammed onto the blockchain for the event, making this more of a cereal giveaway vibe than a golden ticket hunt.

Niftys Space Jam NFTs
Photo: Niftys.com

As a kid of the ’80s and ’90s I’m a little too jaded to believe these will be worth more than most trading cards, pogs and beanie babies I remember, but at least they’re just going to be hard to absorb disk space instead of clogging landfills. While the environmental impact of blockchain technology has become controversial, Niftys claims its implementation uses Palm NFT Studio to reduce power consumption by 99 percent compared to other methods.

At the time of printing, Space Jam NFTs are still available “while supplies last”, and the en website lists 57,367 / 91,980 NFTs, although it is unclear whether that is the number available or has already been claimed. While snagging an NFT so it can become a part of your playlist, visible as a spinning GIF of one of the movie’s characters, is certainly enticing, most people will do it because of its scarcity. Free or purchased (for $2.99 ​​each), the cards each feature one of nine characters and come in five rarity levels. There are ten “legendary edition” 3D cards available, and if you’re not lucky enough to own one, at least you can still see the exact same image on Instagram.

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