Kylie Jenner Relaunched Kylie Cosmetics With All New Products

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Kylie Jenner Relaunched Kylie Cosmetics With All New Products

Kylie Cosmetics is back! Kylie Jenner’s record-breaking beauty brand quietly disappeared a few months ago, leaving fans wondering what’s going to happen next. After weeks of teasing, the wait is over: today brand new products, with improved formulas and packaging, are available to shop on kyliecosmetics.com. That is, if you can get to the website. At launch, so many fans flocked to the site (it’s 2015 again!) that they temporarily crashed the site.

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Kylie Cosmetics

The new formulas are clean (with stricter standards than required by the US, Canada and the EU), vegan, gluten-free, cruelty-free and paraben-free, and will be available on a global scale for the first time. Jenner sold a 51 percent stake of her company to beauty giant Coty in November 2019 for a cool $600 million. Kylie Skin, Kylie Baby, and possibly even Kylie Hair.

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The new Lip Kit Formula promises eight hours of wear and is available in 37 colors (although some are marked “coming soon”). “When I put my lipstick on, I don’t want to reapply all night. You just want it to last forever,” says Jenner. “I just want everyone to feel good wearing my makeup and feel the love we put into it.”

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The new launch not only includes lips, but also eyebrows, eyeliners, tools, blushes, bronzers and highlighters. Fans might think it’s stupid to see that eyeshadows aren’t available yet, though Jenner never shied away from creating a custom or themed palette. Eyeshadow is expected to return in the near future. Also missing are the Kylie Cosmetics fan-favorite concealers, cream lipsticks, and all of her past collaborations (such as the Kendall and Koko collections). After all, this is a fresh start.

In the three-episode miniseries that Jenner debuted on her YouTube channel, she took fans behind the scenes of the Kylie Cosmetics relaunch and her brand’s history. What started as three Lip Kits in November 2015 is now a global Coty company valued at over $1 billion. But she doesn’t stop with just skin and makeup: Jenner repeatedly teased a new brand she’s launching in collaboration with her daughter, Stormi: Kylie Baby. As always there is more to come.

Jenna Rosenstein beauty director Jenna Rosenstein is the Beauty Director at BAZAAR.com.
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